Impetus Sports Capital is an investment and advisory platform focused on the future of sports, technology, and media. Founded by Aditya Datta, a sports industry leader with over 23 years of experience and former Commercial & Marketing Director of the Gujarat Titans, the firm is built on a deep understanding of how sports businesses grow, commercialize, and innovate.

Impetus Sports Capital focuses on Seed to Series A investments across four key verticals:

• Tech in Sports: Technologies transforming competition and fandom across athletes, leagues, events, and global participation.

• Media & Community: Platforms and tools that shape how people consume, engage with, and participate in sports content.

• Gaming & Esports: Technologies and platforms redefining competitive play, fan engagement, community ecosystems, and monetization in gaming and esports globally.

• Sports Infrastructure: Innovations that build and enhance venues, facilities, and operational systems to elevate competition, fan experiences, and global participation.

In addition to venture investments, Impetus Sports Capital provides strategic advisory services to investors, teams, leagues, and rights holders exploring opportunities within the sports sector.

By combining the discipline of venture investing with hands-on industry experience, we aim to bridge the gap between capital and capability, backing visionary entrepreneurs and impactful ventures that are redefining how the world experiences sport.