Pinto Capital partners with Impetus Sports Capital to expand global sports investment and advisory footprint
London / Mumbai, November 2025: Pinto Capital is delighted to announce a strategic partnership with Impetus Sports Capital, the sports fund and advisory firm a part of Impetus Sports.
This partnership marks a major step in expanding Pinto Capital’s presence in the fast-growing global sports economy—particularly across India, the Middle East, and Southeast Asia—and strengthening its ability to originate and execute investments, M&A, and strategic advisory mandates across the sports, media, and entertainment sectors.
Impetus Sports Capital, founded by Aditya Datta, is a sports fund and advisory firm that works with investors, leagues, teams, and rights holders on strategic investments, commercial growth, and business innovation across the sports ecosystem.
Through this collaboration, Pinto Capital and Impetus Sports Capital will work together to identify, structure, and deliver high-impact opportunities for investors and operators globally.
Laurie Pinto, Founder and CEO of Pinto Capital, said:
“We’re excited to partner with Impetus Sports Capital as we continue to deepen our sector coverage in sports and entertainment. Aditya’s 23 years of experience in the business of sports brings unmatched expertise, relationships, and insight to the partnership. He and his team bring unparalleled perspective to the global sports ecosystem, and this collaboration will help us deliver even greater value to our clients and partners worldwide.”
Aditya Datta, Founder & General Partner of Impetus Sports Capital, added:
“At Impetus Sports Capital, we’re focused on bridging sports innovation and investment globally. Working with Laurie and Amber brings tremendous strategic value and alignment — together, we aim to connect capital, ideas, and opportunity to shape the future of sports business.”
About Pinto Capital LLP
Pinto Capital LLP is a boutique sports investment agency facilitating the next era of sports ownership. We bring global reach and deep, multi-sport expertise to our work with clubs, leagues and investors.
Founded by Laurie Pinto in 2015 a seasoned sports consultant and investment advisor, working with leading brands, sports institutions, and emerging teams across the EMEA region and the Americas. With over two decades of experience in global finance and M&A — including senior roles at Dresdner Kleinwort, Pali International, and NSBO.
About Impetus Sports Capital
Impetus Sports Capital is an investment fund and advisory platform focused on the future of sports, technology, and media. Founded by Aditya Datta, a sports industry leader with over 23 years of experience and former Commercial & Marketing Director of the Gujarat Titans, the firm is built on a deep understanding of how sports businesses grow, commercialize, and innovate.
For more information contact us att:
E: E: amber@pintocapital.co.uk or aditya@impetussportscapital.com
